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The idea lab, open to everyone.

Combine a person, a situation, and a product shape. Everything below runs locally in your browser — pick a starting idea when one feels worth making.

Find an idea by combining three simple choices.

Choose who it is for, what it could help with, and what kind of thing to make. You will get three starting ideas immediately.

Your idea recipe

Step 1 of 3

Who is it for?

Pick a person or group you would like to help.

Local and instant. Change any choice or let the lab surprise you.

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Three starting ideas

Start with the one that makes you curious. You can edit the full brief next.

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3 options / editable
01Focused tool

A small tool for planning a week or project

Someone building alonePlan a week or projectA small focused tool

Independent builders with limited time who need to decide what is worth making before they commit a weekend could use a focused product to turn a loose plan into a clear next action. Build one focused action that produce...

First test

Give a rough prototype to three people building alone and see whether they can reach the useful result without explanation.

02Visual workspace

A visual workspace for planning a week or project

Someone building alonePlan a week or projectA small focused tool

Give independent builders with limited time who need to decide what is worth making before they commit a weekend a visual way to turn a loose plan into a clear next action, using one focused action that produces one usef...

First test

Show people building alone the map with no onboarding and ask them to point to the next action in under one minute.

03Simple routine

A simple routine for someone building alone

Someone building alonePlan a week or projectA small focused tool

Design a simple routine for independent builders with limited time who need to decide what is worth making before they commit a weekend that helps them turn a loose plan into a clear next action, shaped around one focuse...

First test

Ask four people building alone to repeat the ritual three times and check whether the third attempt feels easier and more useful than the first.